Acadia University Calendar
2021 - 2022
Business Administration

BUSI 2423
The basic concepts and principles of marketing as practiced by organizations. The intent is to provide students with an understanding of how the marketing function fits within the overall structure of the organization and how it contributes to achieving the organization's mission. Areas include the marketing environment, marketing research, consumer behaviour, the marketing mix (4P's), segmentation, targeting, positions, and marketing strategy. Prereq: Comm 1213 with a minimum grade of C-, ECON 1013 and ECON 1023.