Undergraduate Calendar
2016 - 2017
Business Administration


BUSI 2433
MARKETING STRATEGY
A continuation of Busi 2423 with an emphasis on the application of basic concepts and theories to a variety of marketing issues. The intent of this course is to provide students with a deeper understanding of the process of formulation, implementation, and management of marketing strategy. Using the case study method, students will gain experience in analysis and decision-making skills. Prereq: Busi 2423 with C- or better

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