INTERNATIONAL MKTG MANAGEMENT
The focus of this course will be on the process whereby firms become
international. Both market seeking and resource seeking motives for
becoming international will be dealt with. Modes of entry such as
exporting, licensing, joint ventures, will be covered extensively.
Included will be topics such as opportunity selection, foreign
partner selection, and ownership issues in joint ventures.
Prereq: Busi 2433 with C- or better