Acadia University Calendar
2018 - 2019
Business Administration


BUSI 3463
INTERNATIONAL MKTG MANAGEMENT
The focus of this course will be on the process whereby firms become international. Both market seeking and resource seeking motives for becoming international will be dealt with. Modes of entry such as exporting, licensing, joint ventures, will be covered extensively. Included will be topics such as opportunity selection, foreign partner selection, and ownership issues in joint ventures. Prereq: Busi 2433 with C- or better

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