Acadia University Calendar
2016 - 2017
Business Administration

BUSI 3773
An examination of the entrepreneur's role in creating and revitalizing enterprises in the business sector, the social and not-for-profit sector (including community-based and informal sectors) and the public sector. Topics covered include: entrepreneurial aspiration and personal development; creativity; entrepreneurial behaviour (its characteristics and motivation); theories of entrepreneurship and its role in the economy; business opportunity selection (identification, assessment, development); innovation management in the corporate and the small business sectors; social entrepreneurship; government policy in support of entrepreneurship development. Learning media used in the course: case studies, research literature, experiential learning, and field projects. Prereq: Busi 1703