Acadia University Calendar
2018 - 2019
Business Administration

BUSI 4423
This course encompasses the set of strategic decisions on the kinds of information needed for effective communication targeting, the development and use of creative strategies, on appropriate media scheduling, and on ways to measure the effects of the integrated marketing communications programs. Practitioner-oriented, it also examines other components of the communications mix including consumer sales and trade promotions, public relations, publicity and corporate sponsorship. Prereq: Busi 2433 with a C- or better