This course builds on Busi 2423 and Busi 2433 as it applies and adapts
traditional marketing strategy and actions to a digital context,
examining the integration of digital marketing as a vital component of
overall marketing strategy. Students will learn to evaluate website
effectiveness, use search engines efficiently, create effectual social
media strategies, and the basics of viral marketing.
Prereq: Busi 2433 with a C- or better