Undergraduate Calendar
2016 - 2017
Business Administration


BUSI 4433
DIGITAL MARKETING
This course builds on Busi 2423 and Busi 2433 as it applies and adapts traditional marketing strategy and actions to a digital context, examining the integration of digital marketing as a vital component of overall marketing strategy. Students will learn to evaluate website effectiveness, use search engines efficiently, create effectual social media strategies, and the basics of viral marketing. Prereq: Busi 2433 with a C- or better

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