Undergraduate Calendar
2016 - 2017
Business Administration


BUSI 4483
STRATEGIC BRAND MANAGEMENT
This course is designed to introduce advanced concepts in branding and brand management to students concentrating in or with a keen interest in marketing. The course will cover the concepts, tools and techniques that are applied to successfully develop new brands and manage established brands. The course will involve lectures, case assignments and a comprehensive project. Prereq: Busi 2433 with C- or better

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