Undergraduate Calendar
2016 - 2017
Business Administration

BUSI 4553
Beginning with a hypothesized customer need and a proposed solution, students design experiments to discover whether the concept represents a potentially sound business idea. Lean Startup and customer development methodologies are applied as low-risk means of determining whether they have found a problem worth solving, and whether to proceed with the design and development of the proposed solution. Prereq: Busi 3773 and fourth year standing in the BBA program or permission of the instructor